Xpark360
Get Your Brand Into People's Ears
 and Their Daily Routine

Get Your Brand Into People's Ears and Their Daily Routine

Strategic radio advertising across Nigeria’s top stations, with full creative, planning, and execution handled end-to-end.

30+

PARTNAR STATIONS

MILLION

DAILY LISTENERS

3

MAJOR REGIONS

WHY RADIO WORKS

Radio Is Personal. And it doesn't feel like advertising.

It’s on during traffic. In offices. In shops. At home. Every single day. When your message runs on the right station, at the right time, in a voice people trust, it doesn’t feel like advertising. It feels familiar.

That familiarity drives recall, and recall drives action. Most brands waste money on radio because they guess stations, time slots, and messaging. Xpark360 removes the guesswork and turns radio into a performance channel.

Not sure which stations or time belts would work best for your audience? We’ll recommend the right mix based on real listenership data.

WHY BRANDS CHOOSE XPARK360

WHY BRANDS CHOOSE XPARK360

01

Direct Partnerships with Nigeria's Most-Listened-To Stations

We have media buying arrangements with the stations your audience is already tuning into:

  • Wazobia FM
  • Cool FM
  • Beat FM
  • 15+ Stations

02

Radio Ads People Actually Remember

Every recommendation is informed by traffic flow, congestion patterns, audience movement, and proximity to commercial hubs. This means higher recall, stronger Sperformance, and better ROI.

03

Data-Driven Media Planning

From creative optimisation and premium printing to installation, permits, and monitoring, we handle everything.

Our Station Network

LAGOS

Wazobia FM Cool FM Beat FM Rhythm FM Nigeria Info Lagos Talks

ABUJA

Every recommendation is informed by traffic flow, congestion patterns, audience movement, and proximity to commercial hubs. This means higher recall, stronger Sperformance, and better ROI.

Port Harcourt + National

From creative optimisation and premium printing to installation, permits, and monitoring, we handle everything.

FOR INTERNATIONAL CLIENTS

Entering the Nigerian Market? Radio Gets You Heard Locally.

Radio remains one of the most effective ways to reach Nigerian audiences, but selecting the right stations, languages, and time belts requires real local insight.

We help foreign brands and regional teams adapt their message for Nigerian airwaves. From script localisation to media buying and production, we turn your global strategy into culturally relevant conversations people actually listen to.

Running a campaign in Nigeria from abroad? Let’s align your global messaging with the right local stations.

  • Cultural adaptation of scripts and messaging
  • Station selection guided by regional listenership data
  • Fully managed local production, no outsourcing
  • Clear reporting and cross-time-zone coordination
THE BILLBOARD ADVANVTAGE

Multiple Formats, Maximum Impact

30+

Partner Stations

3

MAJOR REGIONS

15+

REGIONAL STATIONS

THE RADIO ADVANVTAGE

Pre-recorded spots (15s, 30s, 60s)

Live Mentions by On-Air Personalities

Sponsored Shows & Segments

Jingles & Audio Branding

Station Takeovers

News, Traffic & Sports Sponsorship

PERFECT FOR

Campaigns That Demand Frequency

Retail & FMCG

drive foot traffic and stay top of mind

Event & Promotions

build buzz fast

Service Businesses

reach commuters who need your service

Political campaigns

reach voters at scale

Brand awareness

dominate key routes leading up to your event

Trusted by Nigeria's Leading Brands

Why Radio Advertising Still Works

Unavoidable Visibility

Your audience can't scroll past, skip, or block a billboard

Daily Repetition Builds Trust

Same commute = same billboard = brand familiarity

Mass Reach, Targeted Placement

Thousands of impressions daily in your exact target area

Supports Omnichannel Strategy

Reinforces your digital, TV, and radio campaigns

Cost-Effective Frequency

One billboard = weeks of daily exposure for a fixed cost

Local Market Dominance

Own a route, own the conversation in that corridor

TRUSTED BY NIGERIA'S LEADING BRANDS

Results That Speak

“Xpark360 helped us achieve consistent brand recall across Lagos and Abuja. The planning, production, and execution were spot on.”

— Marketing Review , [Brand Name]

Puma campaign designed by our advertising agency in Lagos
campaign design by our advertising agency in Lagos
client for our advertising agency in Lagos
client for an advertising agency in Lagos Nigeria
campaign by our advertising agency in Lagos
Our Radio Advertising Guarantee

Transparency at Every Step

We believe you deserve full clarity before committing your marketing budget.

Station and time-belt recommendations based on data

Professional in-house production

Priority access to premium slots

Transparent scheduling and reporting

One team managing the entire campaign

WHY WORK WITH XPARK360

One Partner. Full Execution.

  • Better media buying Direct station relationships give you stronger placement options.
  • Creative that connects Scripts and jingles produced to sound natural on Nigerian radio.
  • Smart scheduling Time belts selected using real listenership behaviour.
  • Full-service delivery From concept to broadcast, everything handled in-house.
  • Consistent reach We optimise frequency so your message stays top of mind.
WANT YOUR BRAND HEARD EVERY DAY?

Let’s plan a radio campaign that sticks, with the right message, on the right stations, at the right time.